Why rhetoric doesn't necessarily work in the Internet generation and we need a new model

The UK government, an alliance between the diminishing third man of politics ( the lib-dems) and the Tories, has in the last week performed 33 u-turns on policies it brought in during its last budget. 

This includes lifting a tax on warm pies. Yes, you could not make this up.

Its culture secretary, Jeremy Hunt (pictured top far left) , whose surname ellicits perennial strokes of dark humour